When I received a package in the mail from the crafty
mother-and-daughter duo behind Defining Moments, I knew this company was
something special. After a brief meeting at a bridal event a few days prior,
they had taken the time to reach out and provide some outstanding examples of
their work: inside the large envelope I found a handmade guide to their paper
products, delicately wrapped in bright tissue and tied up with a bow. Only fitting
for the nature of their business, perhaps—but still, it was quite a nice touch
and I was interested in learning more.
Owner Jocelyn Tobias and her daughter Sammy began Defining
Moments as a scrapbooking store in Wilmette two years ago. But it has since
evolved into much more than that—they recently moved to a new location in
Evanston and are becoming known for their whimsical custom paper products for
weddings.
Some popular projects include name cards, table charts, menu
cards, candy table labels, paper cones, banners, table numbers, display letters, and rehearsal
invitations—but whatever a bride (or wedding planner!) can dream up, Defining
Moments can create. One of my favorites is the out-of-town guest folder, cleverly
customized to fit the wedding theme and filled with information about the big
event, places to see, restaurants to try in the area, etc.